Search Engine Optimisation (SEO)
What is a Search Engine Optimisation (SEO)?
Whenever you enter a query in a search engine like Google and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO)
There is no greater investment than search engine optimization for your business
In today’s world when the Internet is the source for everybody to find a anything & everything they need, there is no greater investment than search engine optimization for your business. We make your presence felt on the search engines in the world.
Long lasting & durable
We strive to understand your business better before implementing SEO. This helps us in implementing the right marketing strategy in place on the search engines increasing your rankings thus driving traffic onto your website and making it one of the best and durable tool to generate revenue
Stay ahead of your competition
Well search engine optimized websites are the fastest, easiest way to reduce your competition. Web users never search through the pages on search engines to look out for the desired information and it is a fact. In this race to the top of the search engine we help you with right tool & technology so that you are the one who is visible on the top
Its simple – higher your audience, higher your revenues
We drive more traffic onto your website increasing your audience which in turn attracts more customers.
It’s your day if you’re heard and visible
In today’s world of extreme competition and clutter, the one who screams its his day…so better be heard or you’ll get invisible even before the wink of an eye. At yellopixel we help our customers with the right SEO to be heard aloud in the world where they want to be heard. We help your brand reach farther than you expected.
The most economical advertising tool
When you compare the conventional advertising medias and tools in the world, nothing can be compared to the cost effectiveness of an effective search engine optimisation and the vastness of the audience you can reach. We make our customers realize this with the industry’s most effective SEO services company
A marketing team that work 24/7 without fatigue
Ever heard of a marketing team that works tirelessly 24/7 for you. With an effective SEO we assure our customers with long lasting top rankings for their businesses on the search engines keeping the marketing machinery work for you 24/7
What is it we offer as part of SEO?
1. Keywords
Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. We understand your business and help our customers find the right keyword for optimizing it on the search engines
2. Keyword density
Once the keywords have been chosen that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords
3. Competitor analysis
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
4. Meta Tags
Meta elements are the HTML or XHTML <Meta … > element used to provide structured metadata about a Web page. Multiple elements are often used on the same page: the element is the same, but its attributes are different. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
5. H1, H2 Tags creation
H1 is the Most Important Phrase or Sentence on Your Page. If you think of a Web page as an outline, the H1, H2, etc. heading tags serve to divide the page into sections. Your most important headline is your H1 headline. H1 Heading Tags Provide Structure and Pages without Structure are harder for the Robots to Read.
6. Site map creation
A site map is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.
7. Directory submission
A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links.
8. Robot.txt File creation
The Robot Exclusion Standard, also known as the robots.txt protocol, is a convention to prevent cooperating web crawlers and other web robots from accessing all or part of a website which is otherwise publicly viewable. Robots are often used by search engines to categorize and archive web sites, or by webmasters to proofread source code.
9. Image ALT tags creation
The alt attribute is used in HTML and XHTML documents to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered. It is also used by “screen reader” software so that a person who is listening to the content of a webpage can interact with this element. In HTML 4.01, the attribute is required for the img and area tags.
10. Title tags
The TITLE tag is a descriptive name of a page that is shown by browsers as the page name in the browser window. The title tag is a very important element of on-page optimization. The <title> of the page is located in the <head> of your HTML code. Title tag appear as the clickable link on the Search Engine Results Page (SERP), the actual content of the title is used by the search engines as one of the main factors in determining content relevancy.
11. Article marketing
Article marketing is a type of advertising in which businesses write short articles about themselves, their company or their field of expertise as a marketing strategy. Article directories with good web page ranks receive a lot of site visitors and are may be considered authority sites by search engines, leading to high traffic. These directories then give Page Rank to the author’s website and in addition send traffic from readers.
12. Press release submission
A press release actually refers to a newspaper publication. Like the definition it is one of the advertising process by which a business site gains great publicity as well as popularity. The main purpose of a press release is to make some natural back links for increasing traffic, boosting search engine ranking as well as increasing the product sales.
13. Classified Advertising
Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.
14. RSS Feed Marketing
RSS is Really Simple Syndication. RSS feeds are used for updating our web content, Website, Blogs, Articles RSS feed is the best way to update our web content and make it available for the Readers
Pay per click (PPC) also called Cost per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
16. Increasing traffic & page rank
Web traffic is the amount of data sent and received by visitors to a web site. Web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Page Rank is a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web.
17. SEO Analytics
SEO Analytics is a web analytics tool for analyzing website traffic. It is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.
18. Video marketing
Video marketing is a new type of internet marketing and advertising in which business create 2-5 minute short videos about specific topics using content from articles and other text sources. The videos are then uploaded to various video sharing websites like YouTube for distribution and exposure.
19. Podcast Marketing
A podcast is a type of digital media consisting of an episodic series of audio files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device.
20. Email Marketing
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
21. Social Bookmarking
Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online.
22. Banner Advertising
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.
23. Forum Posting
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived.
24. Fixing HTML Errors
While current browsers are quite forgiving of HTML errors, invalid HTML can cause issues with accessibility, search engines and portability. Various browsers may handle errors differently, thus the display may differ.
25. Checking Broken Links
A link that does not work anymore is called a broken link, dead link or dangling link.
26. Style sheet Validation
While current browsers are quite forgiving of CSS errors, invalid CSS can cause issues with accessibility, search engines and portability. Various browsers may handle errors differently, thus the display may differ.
27. Spell Check
In computing, a spell checker is an application program that flags words in a document that may not be spelled correctly. Spell checkers may be stand-alone capable of operating on a block of text, or as part of a larger application, such as a word processor, email client, electronic dictionary, or search engine.
28. First Sentence
Thefirst sentence considered “most important”,The opening sentence needs to the reader and sets the subject, the tone and possibly the style for the whole work, although this does not have to be obvious.
29. Search Engine Submission
Search engine submission is how a webmaster submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary because the major search engines like Google, Yahoo, and Bing use crawlers, bots, and spiders that eventually would find most web sites on the Internet.
30. New Page Creation for Link Partners
Creating a new page for link partners having same business
31. Reciprocal Linking
Reciprocal Linksare mutual links between two sites, which are exchanged on the basis of an agreement between the website owners.
32. Create Blogs
A blog is a discussion or information site published on the World Wide Web consisting of discrete entries typically displayed in reverse chronological order so the most recent post appears first.
33. Do-Follow Blog Commenting
Blogs commenting is most power full way to get high Google ranking in short time.
34. Creating Profile page with brand name
Abrand page(also known asfan page), in online social networking sites, is a profile on a social networking website which is considered distinct from an actual User profile in that it is created and managed by at least one other registered user as a representation of a non-personal online identity.
35. SEO Maintenance
SEO Maintenance (also known as SEO strategy) is the process of maintaining a website to SEO standards and offering ongoing SEO analysis to clients. After a SEO setup most companies offer maintenance services to improve the ranking of a website.
Yellopixel
83 Falconhurst Road
Selly Oak Birmingham
B29 6SB
Mob: 44 78895 44123
Email: contact@yellopixel.com
http://yellopixel.com
Web Design, Web Development, SEO Services Company 